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Vice President Marketing and Communications at Boingo Wireless
Lauren de la Fuente is technology and media marketing executive known for bringing a balance of strategy and creative to every position held. She’s been recognized for launching new businesses, technologies and brands that have a long-lasting and cultural impact.
She has straddled both the marketing and business development side of the business and is well regarded for being able to generate big ideas and big revenue for Fortune 100 companies or VC-backed start-ups.
As Vice President, Marketing and Communications for Boingo Wireless, she provides strategic and tactical leadership with respect to the Boingo brand and story. She works hand-in-hand with the executive team to identify strategic priorities across the breadth of the company’s business, and then build integrated marketing and communications campaigns to deliver against these priorities. She manages a team that includes Marketing Communications (B2C, B2B, and Internal), PR, and Creative Services (in-house design team).
Prior to Boingo Wireless, de la Fuente has worked with some of the world’s most internationally recognized and celebrated brands such as Nike, E!, MTV, USA Network, G4 and the Sci Fi channel (now Syfy) as well as start-ups Intertainer (the VOD and streaming media pioneer) and Reactrix (a gesture-based technology platform). She has also run her own consultancy, Pearl Street Marketing, with clients including AdMore, the leading programmatic TV buying platform, whose investors include The Carlyle Goup and HIG Ventures, and Edible Magazine, winner of the prestigious James Beard Award for Best Publication.
Outside of her corporate roles, Lauren currently serves on the Board of Advisors for Women in Comms (WiC), where she plays a key role in providing mentorship and support for women in the next-gen communications industry. She also is a member of the CTA (Consumer Technology Association) Communications Committee. Cynopsis Media recently named her to their inaugural "It List" which honors the most innovative executives in digital media who excel in content, marketing, advertising, and social media. PR News named her one of “2017 Game Changers of PR.”