Telecoms, Media & Technology is part of the Knowledge and Networking Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa
09:00 - 10:00 60 mins
Registration and coffee
10:00 - 10:10 10 mins
Direct Carrier Billing and Mobile Content Monetization in Latin America
Opening remarks from the organisers and the Chair
  • Fernando Paiva - Editor, Mobile Time
10:10 - 10:20 10 mins
Info
Direct Carrier Billing and Mobile Content Monetization in Latin America
Overview of the mobile payment landscape and solutions in Latin America
  • Fernando Paiva - Editor, Mobile Time
  • The range, ratio and roles of various mobile payment solutions in Latin America – From Direct Carrier Billing (DCB) to credit cards and Boleto Bancario
  • Overview of digital and physical goods most commonly purchased
  • Consumer perspectives on mobile payments in Latin America
  • The opportunities for growth of mobile payments and mobile monetisation in Latin America from the perspective of lessons learnt around the globe
10:20 - 10:40 20 mins
Info
Direct Carrier Billing and Mobile Content Monetization in Latin America
Carrier case study from Latin America
  • Gustavo Taveira - Data Core Network & VAS Planning Manager, Telefonica Vivo
  • The potential of DCB in Latin America from the perspective of a carrier
  • Using new technologies and working with partners to launch DCB
  • The types of digital goods most commonly purchased, revenue share and other details
  • Consumer perspectives and reactions to DCB
10:40 - 11:00 20 mins
Info
Direct Carrier Billing and Mobile Content Monetization in Latin America
How are operators maximizing carrier billing revenue from app stores?
  • Fernando Dias - VP Business Development, Bango
  • Changing carrier billing market dynamics and resulting needs
  • How carrier billing users spend more across all operator services
  • Using a holistic business model that drives revenue and unleashes Google Play developer marketing
  • Case study – Launching Google Play carrier billing in Latin America
11:00 - 11:40 40 mins
Networking break
11:40 - 12:20 40 mins
Info
Direct Carrier Billing and Mobile Content Monetization in Latin America
Panel: Building awareness for direct carrier billing in Latin America: What carriers need to know about the DCB opportunity and business case
  • Gonzalo Manceñido - Head of Convergent Mobile-Fix Products & Services, Movistar Peru
  • Gustavo Taveira - Data Core Network & VAS Planning Manager, Telefonica Vivo
  • Fernando Dias - VP Business Development, Bango
  • Moderator Fernando Paiva - Editor, Mobile Time
  • Why Latin American carriers should be aware, and not ignore, the DCB opportunity?
  • What is the DCB business case for carriers, from the perspective of international carriers and other players in the ecosystem?
  • Benchmarking DCB to competition and alternative payment providers in Latin America; From credit cards to boleto and subscriptions
  • Balancing the potential and the problems: What is it going to take for DCB to take off in Latin America?
  • Regulation and taxation issues which impact revenue share – What can be done about these?
  • The opportunities specific to DCB and other types of mobile payments in Latin America if revenue share was revised
12:20 - 12:40 20 mins
Info
Direct Carrier Billing and Mobile Content Monetization in Latin America
Case study: Sponsored Data - An alternative way to monetise mobile content with sponsored data
  • Gonzalo Manceñido - Head of Convergent Mobile-Fix Products & Services, Movistar Peru
  • Leading the way for mobile content monetisation with sponsored data
  • Overview of how sponsored data works with games, social apps, videos, music and more
  • Case studies from Latin America and beyond
12:40 - 13:00 20 mins
Info
Direct Carrier Billing and Mobile Content Monetization in Latin America
Case study from Trigg: How to innovate in the world of mobile payments
  • Marcela Miranda - CEO, Trigg
  • Trigg's story - What we are all about as an innovative fin-tech company
  • Who our customers are and what they say about Trigg
  • How to create innovative mobile payments products in the Latin American region - What works and what doesn't
  • What will the future bring for mobile payments? The potential of mobile wallet and future financial services
13:00 - 14:00 60 mins
Networking lunch
14:00 - 15:30 90 mins
Info
ROUNDTABLE DISCUSSIONS
  • Fernando Paiva - Editor, Mobile Time
  • Gonzalo Manceñido - Head of Convergent Mobile-Fix Products & Services, Movistar Peru

Attendees choose their topic of interest from the below and join that group to discuss challenges and opportunities in that specific area. Summaries from all the groups are presented onstage at the end of the session.

  • Sponsored data and other innovations in mobile content monetization - Where are with at now with sponsored data in Latin America? What are the new innovations coming up? How is this space going to evolve? Where are the opportunities for mobile operators, content providers and other players in the market? - Led by Gonzalo Mancenido
  • The rise of mobile money and mobile wallets in Latin America - Where do the opportunities lie? What do the statistics per country look like? Who are the main customers? What are the regulatory issues and how to resolve them? - Led by Fernando Paiva
15:30 - 16:00 30 mins
Summaries of all the roundtable discussions onstage and closing remarks from the chair
16:00 - 17:00 60 mins
NETWORKING DRINKS