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Informa
08:30 - 09:30 60 mins
Registration and coffee
09:30 - 09:40 10 mins
Direct Carrier Billing and Mobile Content Monetization in Latin America
Opening remarks from the Chair
09:40 - 10:10 30 mins
Direct Carrier Billing and Mobile Content Monetization in Latin America
Overview of the mobile payment landscape and solutions in Latin America
  • Francisco Alberto Lopez Martinelli - Expert Consultant, Business Development Consultancy
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  • The range, ratio and roles of various mobile payment solutions in Latin America – From Direct Carrier Billing (DCB) to credit cards and Boleto Bancario
  • Overview of digital and physical goods most commonly purchased
  • Consumer perspectives on mobile payments in Latin America
  • The opportunities for growth of mobile payments and mobile monetisation in Latin America from the perspective of lessons learnt around the globe
10:10 - 10:40 30 mins
Direct Carrier Billing and Mobile Content Monetization in Latin America
Carrier case study from Latin America
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  • The potential of DCB in Latin America from the perspective of a carrier
  • Using new technologies and working with partners to launch DCB
  • The types of digital goods most commonly purchased, revenue share and other details
  • Consumer perspectives and reactions to DCB
10:40 - 11:20 40 mins
Direct Carrier Billing and Mobile Content Monetization in Latin America
Panel: Discussing the problem of revenue share and potential solutions specific to Latin America
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  • Carrier, regulator, merchant and app developer perspectives on mobile payments revenue share and pay-outs in Latin America
  • What would be the ideal revenue share scenario in Latin America from the perspective of different players in the DCB ecosystem?
  • How is revenue share resolved and what are the payment expectations around the world for DCB?
  • Regulation and taxation issues which impact revenue share – What can be done about these?
  • The opportunities specific to DCB in Latin America if revenue share was revised
11:20 - 12:00 40 mins
Networking break
12:00 - 12:20 20 mins
Direct Carrier Billing and Mobile Content Monetization in Latin America
Carrier case study from around the world: How DCB benefits us as a carrier
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  • How and why we use DCB
  • Examples of how DCB surpassed and replaced traditional VAS
  • Resolving revenue share and regulatory issues in our country, to make the most out of DCB
  • The results over the years and what we plan for the future
12:20 - 12:40 20 mins
Direct Carrier Billing and Mobile Content Monetization in Latin America
An app developer’s perspective on DCB: How we can work together with carriers for the benefit of both
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  • Comparing DCB to other payment methods:  Why it is still not as attractive as it should be and how this could change
  • Why developers care about DCB and how they can help the carriers
  • Regulation and taxation issues reviewed from our perspective
  • Case studies of successful launches in Latin America
12:40 - 13:20 40 mins
Direct Carrier Billing and Mobile Content Monetization in Latin America
Panel: Building awareness for direct carrier billing in Latin America: What carriers need to know about the DCB opportunity and business case
  • Gonzalo Manceñido - Head of Convergent Mobile-Fix Products & Services, Movistar Peru
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  • Why Latin American carriers should be aware, and not ignore, the DCB opportunity?
  • What is the DCB business case for carriers, from the perspective of international carriers and other players in the ecosystem?
  • Benchmarking DCB to competition and alternative payment providers in Latin America; From credit cards to boleto and subscriptions
  • Merchant and app developer perspectives: Latest partnerships and their future potential
  • Balancing the potential and the problems: What is it going to take for DCB to take off in Latin America?
13:20 - 14:30 70 mins
Networking lunch
14:30 - 15:00 30 mins
Direct Carrier Billing and Mobile Content Monetization in Latin America
Keynote: The need to innovate in the world of mobile content
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  • Why it is necessary to innovate with mobile content: From music and games to online dating and much more
  • Examples around the world from carriers who put innovation in the first place
  • The potential of carrier and content provider partnerships
  • The role of mobile payments in providing a platform for mobile content innovation growth
  • The potential of mobile wallet and similar services, which can be built based on the competitive advantage of carriers
15:00 - 15:20 20 mins
Direct Carrier Billing and Mobile Content Monetization in Latin America
Case study: Sponsored Data - An alternative way to monetise mobile content with sponsored data
  • Gonzalo Manceñido - Head of Convergent Mobile-Fix Products & Services, Movistar Peru
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  • Leading the way for mobile content monetisation with sponsored data
  • Overview of how sponsored data works with games, social apps, videos, music and more
  • Case studies from Latin America and beyond
15:20 - 15:50 30 mins
Networking break
15:50 - 16:10 20 mins
Direct Carrier Billing and Mobile Content Monetization in Latin America
The evolution of mobile content and monetisation in future networks
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  • The potential of integrated mobile content and services in networks of very high speed and low latency
  • The potential of mobile wallet in the future
  • Innovation in the mobile product offer in the future, with AI, AR and VR
16:10 - 16:50 40 mins
Direct Carrier Billing and Mobile Content Monetization in Latin America
Panel: How can carriers in Latin America adapt their current perspectives on DCB, mobile payments and content monetization to create higher revenues in the future?
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  • The necessity for carriers to recognise the DCB opportunity and affect the current regulation and taxation issues
  • DCB potential for partnership with other payment methods
  • The need to innovate in the mobile product offer
  • Latest case studies which can be used as examples of successful DCB and mobile content monetisation in Latin America
  • Mobile payments in 5G networks – What can we expect and how to ensure to get the greatest ROI?
16:50 - 17:00 10 mins
Direct Carrier Billing and Mobile Content Monetization in Latin America
Closing remarks from the chair