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Alaa is Head of Strategy & Innovation at Vodafone Egypt. His 15-year career in Vodafone spanned roles in Product Development, Corporate Strategy leadership, IT Management and Cultural Change Management. Alaa has also contributed to the Transformation Programme of Vodafone Ghana, overseeing its retail & distribution transformation. Over the past 4 years, he has conceived and led the Innovation Unit in Vodafone Egypt, resulting in the creation of a number of content platforms , including ‘Kotobi’ the first Arabic ebook store, and Vodafone Egypt’s Mobile Analytics Platform.