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Brian Waterfield
Digital Manufacturing Manager at Jaguar LandRover


I started my career in Jaguar Land Rover as a pattern maker but soon found the lure of technology to strong, so I engaged in all manner of technology learning, but mainly following me passion for the virtual world. This expertise has given me the tools to understand, develop and innovated immersive solution that are fit for purpose

I have great insight into ergonomics, product engineering, design and manufacturing both physical and virtual, and enjoy nothing more than helping others in the immersive industry gain their competency

I introduce virtual reality into JLR, in 2007 where I commissioned one of the world’s leading virtual environments the VRCAVE. Then I evolved the VRCAVE into the Virtual innovation centre that is operating today, supporting the vehicle development process

Co-founder of immerseuk.org an organization based within the KTN to aid the growth and collaboration within the immersive technology field, connecting industries and building knowledge to maximize the digital revolution

The digital world in my passion, my vision in what drives me, my experience is what I share.


Twitter: @brian_vrc

Brian Waterfield's Network

Agenda Sessions

  • Panel: Infotainment for the mobility industry

    , 14:20