Eric WeaverCEO at Transparent Path SPC
ERIC WEAVER is a digital transformation veteran who has spent over 30 years counseling large enterprises and governmental agencies on either disrupting markets or dealing with disruption. Weaver leveraged his first career in enterprise software development to become one of the very first digital marketers in 1990, after which he has served as CEO, chief strategist, creative director, and client lead for major management consultancies and ad agencies. He has counseled the leadership teams at over 80 blue-chip brands on everything from brand building to digital operations to blockchain use cases – building and leading creative, production and strategy teams in London, New York, Los Angeles, Washington DC, Seattle, Detroit and Cincinnati. Among his advisory clients are BMW, FedEx, Ford, Kraft Heinz, Johnson & Johnson, P&G, Starbucks Coffee Company, and UPS.
Most recently the VP of the Xerox Customer Experience Practice, Weaver oversaw the company’s $550M marketing services team and represented the company’s blockchain efforts. He left Xerox in 2018 to launch Transparent Path – a technology provider dedicated to reducing food waste by creating a more agile, efficient and certain supply chain for food. With its combination of sensors and predictive intelligence, customers know when something goes wrong in the supply chain, act to correct the issue, and anticipate future issues before they occur.
Weaver has been twice recognized as one of the “Top 50 Marketing Thought Leaders Over 50” by Brand Republic magazine, and has been quoted in AdAge, BusinessWeek, Forbes, Fortune, Hoover’s, Huffington Post, Inc. Magazine, InformationWeek, the Seattle Times and the Washington Post. He speaks globally on enterprise transformation, food supply chain, blockchain, and marketing ethics. Weaver guest-lectures for a number of schools that has included the University of California at Berkeley, Dublin City University, Pepperdine, and the University of Washington.