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Guy is Managing Director of Redmill Marketing Associates, a specialised strategic marketing consultancy, based in the UK. RMA was created in 2007 to provide expert marketing and analysis services for emerging technology, software, IT and telecommunications companies. The RMA team includes expert consultants, analysts, marketers and designers.
We cover a broad range of topics within the industry such as: service innovation; CEM and Policy Control; smart digital services and the IoT; IMS and associated applications; infrastructure, such as signalling, messaging and session control; OSS; and B2B services.
IMS has, finally become the promised platform that allows applications to be brought to operator networks in a more efficient and scalable manner. It’s become the primary means by which our customers deliver solutions for deployment in operate networks, so its importance cannot be underestimated.