Joep HendriksManager Corporate Strategy at Nederlandse Spoorwegen
Joep leads the team responsible for the development and continuous redevelopment of the company wide NS strategy. The strategy team develops and maintains the strategy, but also builds a structure for strategy translation into concrete action plans for the different business units. Integrality is the key word here: Joep and his team see to it that implementation at all company levels is in harmony with the overarching concern strategy.
From April 2019 up to January 2020, Joep also headed the innovation team on an ad interim basis, which has a leading role on horizon 2 innovations (expanding business), as well as horizon 3 innovations (disruptive innovation). Furthermore, the team facilitates the business units with horizon 1 innovation (optimizing existing products and services).