End-to-end digital solutions tailored to meet your business needs
Providing valuable touchpoints with your customers year round
Year-round digital marketing services to reach your desired audience and grow your brand
The new, often digital-first, business environment demands a multi-channel, data-driven approach to B2B marketing and sales. We are delighted to have evolved our suite of products and services to reflect this new reality and equip our partners for continued success. Together with Informa Tech, we will create a year-round, end-to-end custom strategy, utilising a powerful combination of market intelligence, influence and reach through our vast range of digital products, physical events and media platforms, to help you to navigate this environment and achieve the growth your company needs to prosper.
Our marketing services products aim to
Identify
Evaluate opportunity or market change and it’s impact on your business
Position
Focus your sales and marketing efforts through developing your segmentation, targeting and positioning strategy
Amplify
Engage with your target audience via our online community
How we amplify your message
On-Demand Content
Share thought-provoking insights and content to drive continuous engagement with both current and new clients, through webinars, video interviews and interactive content.
Lead Generation
Through a multi-channel/multi -touchpoint approach, drive leads through downloadable and easily accessible content your audience is looking for.
Lead Nurture
Work with the Connecting Africa team to nurture your contacts and leads through insightful, actionable solutions they can implement and see ROI.
Brand Awareness
Drive awareness of your brand, capabilities and expertise through a multi-channel approach, allowing you to reach and connect with your target audience.
Thought Leadership
Showcase your knowledge on our global digital editorial platform, Connecting Africa, where you curate and share solution-based insights and analysis to over 40,000 visitors a month.
Community Engagement
We bring a global network of leading tech professionals and pioneers together, where you can connect and forge long-lasting, powerful and lucrative relationships.
Our global reach of engaged professionals
20,000+
Newsletter Subscribers
700,000+
Page Views Annually
58,000+
Average views per month
10m+
Social media reach
45,000+
Total social media followers (incl. groups)
58%
of our audience comes from Africa
Propel your brand through cutting-edge Enterprise & Emerging Tech content
If there is another key area that you need to position yourself as a leader in, please do not hesitate to get in touch HERE
Connecting Africa's Next Billion
Digital Infrastructure Investment
Africa's 4IR
Policy, Governance & Leadership
Green ICT & Sustainable Development
Telcos of Tomorrow
AHUB: Africa’s Start-up Ecosystem
Disruptive Technologies & The Future of Work
Fintech, MFS & Blockchain
2022 DIGITAL MARKETING SERVICES
Category Sponsorship
By sponsoring one of our categories including Connectivity, Digital Inclusion, Business of Tech, Fintech and Cloud, your company will be guaranteed to have a constant presence and consistent brand association with an industry of choice to ensure your brand's identity is synonymous with the vertical.
Webinars
Position your brand as a thought leader, driving digital transformation across the African continent, to a highly targeted and engaged audience with our bespoke live or pre-recorded digital events. Extensive marketing promotion will ensure that your target audience is "in the room".
Custom E-books
Partner with Connecting Africa’s in-house analysts and editors to produce tailored and gated custom e-books or research reports. Gain valuable and high-quality leads from professionals wanting to know more about your company.
White papers
Created to highlight your company’s products and/or solutions, the content of a white paper is written by our Connecting Africa analyst team in conjunction with your company. Share information and insight on your area of expertise or about your companies products and services.
Content Syndication
Generate demand for your products and solutions through the promotion of your content on one of our websites, aligned to meeting your business objectives.
Banner Advertising
Maximize your company’s brand messaging on Connecting Africa with strategically placed advertising units in sections aligned with your company’s focus. Advertising units include a run of network welcome ad, leaderboard and MPU button
Connecting Africa Weekly Newsletter
With over 20,000+ newsletter subscribers, take over our newsletter with two banner adverts with this high impact and exclusive marketing opportunity.
Video Creation
Our video solutions allow your executives to deliver key messages on video which are then showcased on the Connecting Africa website. Videos can be filmed online, at one of our studios, on-site at various industry events or at your company's headquarters - using socially distanced measures.
Sponsored Content
Work with the Connecting Africa team to create independent and unbiased content which can be used to raise brand awareness, drive leads and enhance thought leadership status. Alternatively, you can also choose to create your own content, or repurpose content you have already created and host it on the Connecting Africa website.