Africa Tech Festival 2022 - The Home of AfricaCom is part of the Informa Tech Division of Informa PLC

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Africa Tech Festival 2022 - The Home of AfricaCom
Core Agenda & Exhibition: 8-10 Nov
Partner Programmes & Digital Content: 7 - 11 NovCape Town International Conference Centre, Cape Town


Trade is vital to the long term economic growth and development of Sub-Saharan but challenges in payment and lack of trust between buyers and sellers has hindered international trade between countries in Africa and the rest of the world.  

Sellers are scared of sending goods to buyers because of the fear of not receiving payments while buyers in Africa are scared of sending money because of the fear of not receiving goods.  

 DIGITRAD solves this problem by providing an escrow wallet that requires payment for goods to be sent to the wallet before the seller ships. On reaching the buyer, the goods are verified by the buyer before funds are released to the seller.   

We are dedicated to bringing high quality Japanese products into the African market by providing an open, secure, and stress-free marketplace. Our goal is to decentralize the redundancy of 20th century economic frameworks to encourage sustainable economic progress in every corner of the earth.

Why Japanese Products?

Millions of Africans have used and still use Japanese products and can attest to their high quality. Africa can gain from Japan in areas such as Automobiles, Electronics, Beauty & Cosmetics, Health &Wellness, Medical Equipment, Power generation and distribution and the manufacturing of construction equipment and machinery.

DiGiTRAD is a digital marketplace that connects Japanese solutions to countries in Africa - more choice, better quality products and a great customer experience. Competitive prices for better value products which in turn produces healthy competition on the African market and long lasting products for consumers and promotes the growth of the economy.


  • Access to a vast array of high quality products
  • Frictionless international payments
  • Quick, easy and convenient method of making an order
  • Concierge support between customers
  • Digital safe through escrow system
  • Elimination of fraud
  • Low transaction fee

Digital realities are reshaping international trade and Digitrad is at the forefront serving SME B2B global trade ventures from sale to delivery.