Telecoms, Media & Technology is part of the Knowledge and Networking Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa

09:00 09:10 (10 mins)

AStars

KNect365 welcome

09:05 09:15 (10 mins)

AStars

Facilitator introduction

  • Moderator Deshun Deysel - Mountaineer, Entrepreneur and Educator – the first black female to climb Mount Everest, Deshun Deysel & Associates

09:15 09:30 (15 mins)

AStars

Quickfire Exchange

Share your story with the brightest future leaders in the African tech space.

09:30 10:30 (60 mins)

AStars

From Everest to the boardroom: developing the mountaineer mind-set to embrace disruption and become a more decisive leader in a rapidly shifting digital landscape

Convergence between the telecoms, media and technology sectors in Africa and sweeping disruption brought about by widespread digital transformation means future leaders need to develop very diverse skill sets and learn to be decisive in a rapidly shifting and uncertain landscape. This interactive session will draw parallels between the decision-making demands of the evolving African TMT space and an ill-fated Mount Everest ascent. Participants will emerge better equipped to find clarity in complex market dynamics and make quick decisions under difficult circumstances.

  • Deshun Deysel - Mountaineer, Entrepreneur and Educator – the first black female to climb Mount Everest, Deshun Deysel & Associates

10:30 10:45 (15 mins)

AStars

Q&A

10:45 11:15 (30 mins)

AStars Networking

Refreshments break

11:15 11:45 (30 mins)

AStars

Social media: a powerful tool for the future leaders of digital Africa

  • Why is social media so important both personally and professionally for future business leaders in Africa?
  • Followers to a following: becoming a community shaper by utilising social media to shift collective thinking
  • How can social media help to drive digital transformation and shape Africa’s digital future?
  • Mich Atagana - Head of Communications & Public Affairs, Google South Africa

11:45 12:00 (15 mins)

AStars

Q&A

12:00 13:00 (60 mins)

AStars Networking

Lunch

13:00 16:00 (180 mins)

AStars

Advanced masterclass on digital storytelling

A lot has been said about the rise of digital media in Africa and the opportunities that it provides individuals and businesses - small and large - to reach, engage and win the trust of a growing audience of potential customers. But not so much is out there by way of the science of how to leverage or maximise these opportunities. In this session, Lanre will be sharing techniques that will create a foundation on which to build your online communications strategy and help answer tough questions as it relates to where and how to allocate business resources when it comes to digital media. The session will be very interactive combining case studies and in-class troubleshooting to help reinforce digital concepts and frameworks.

  • Lanre Aina - Brand Activation Specialist, Google

16:00 16:20 (20 mins)

AStars

Group Discussion: How can we cultivate a Pan-African culture of innovation and entrepreneurship?

  • Moderator Deshun Deysel - Mountaineer, Entrepreneur and Educator – the first black female to climb Mount Everest, Deshun Deysel & Associates

16:20 17:00 (40 mins)

AStars Networking

AStars Community Launch Party - informal networking

17:00 17:00 (0 mins)

AStars

Close of ASTARS