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Alex Pefanis is a revenue optimisation director at Velti, a company established in 2000, focusing on revenue, retention and customer value solutions for telecom operators & media.
2018 marks his 14th year in the industry with experience in over 100 large scale telco & TV projects around Africa, Europe and the Middle East. A core value of the performance marketing paradigm at Velti is the efficient use of large amounts of data to better target big audiences. In the age of abundant data and rapid decisions, artificial intelligence and performance optimization are more relevant than ever.
He holds a BSc degree in computing science from Staffordshire University and an MSc degree in e-commerce and Marketing from The University of Manchester.