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Amanda Louw Bester is a thought leader for digital advertising & publisher monetization in Africa, with a keen focus on mobile. She has spent 10 years in the digital marketing industry working with leading brands, agencies, media companies and ad technologies. Within 5 years of her career she headed up the African portfolio for a Singaporean mobile ad network, was employee number 1 for two local programmatic media start-up companies, and played an incremental role in setting the foundations and operations of the businesses in place. Assisting companies in growing their client acquisitions and revenues within the first 6 months of onboarding. Amanda runs Pragmattica Pty Ltd, a digital consulting firm focused on commercial monetization strategies and skills development for tech start-ups and media companies. Amanda also lectures on data and web analytics for UCT Graduate School of Business and conducts marketing workshops in collaboration with Red&Yellow Creative School of Business.