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Brandon Paschal Head of Incubation at LaunchLab


Brandon is currently Incubation Manager at the Stellenbosch University LaunchLab.  He runs all of their startup programmes that help founders and teams design value propositions business models and strategies.  He has worked with 155 founders and teams and seen companies raise more than R100m in risk capital.

Brandon is part of a team that also runs open innovation programmes for various corporations, including short-term insurance, banking, manufacturing, property and agriculture.

Brandon has spoken at several startup and innovation events, including the University Business Incubator Global (UBI) Summit, Southern African Research and Innovation Management Association (SARIMA) and the South African Innovation Summit (SAIS).

Brandon’s expertise is in the South African startup ecosystem (not to be confused with small business or enterprise development) as well as organisational culture design. 

Prior to the LaunchLab, Brandon was part of the startup team at Applogix from 2012 to 2015 where he was instrumental in taking the fledgling team of 12 from struggling to break-even to a team of more than 30 and an approximate R50m acquisition by the WPP group.  Applogix specialized in marketing technology that served the advertising agencies.  Brandon spear-headed the project management and business analyst functions at Applogix, and built digital products for Standard Bank, Hollard, Alexander Forbes, MTN, ABSA, Internet Solutions, Barrows and other various small businesses.

Brandon’s undergraduate studies were in Business Science at UNC-Charlotte which was completed in December of 2003.  He also holds an MBA from East Carolina (AACSB) which he obtained in 2013.

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