Candy BothaRegional Marketing Manager - South African Region at Bolloré Logistics
Candy Botha is the Regional Marketing Manager for Bolloré Transport and Logistics, covering 12 African territories within the region, with responsibility for all marketing, advertising and communication programmes, brand management, and corporate sponsorships. Candy has worked in the marketing environment within the logistics space for over 12 years.
Candy’s greatest strengths are passion, ambition, creativity, drive and mentoring other individuals. She particularly is passionate about tech and the growing impact of digitalisation and IoT in both marketing and logistics environments, for increased efficiencies, social, business and environmental impacts. Bolloré Logistics has a keen focus on innovation and aims to accelerate the digitalisation of the supply chain by supporting all innovation initiatives, from ideation to go-to-market phase. Their experimental and collaborative approach focuses on the needs of its customers in a context of digital revolution, volatile & complex markets, and facing new competitors. It is based on a design thinking methodology. Innovation initiatives are led by technologies such as Blockchain, AI, robotics and IoT.
Candy holds a Bachelors of Commerce in Marketing from the University of Pretoria as well as a Diploma in Information Technology.