Christine van Niekerke-Commerce & Loyalty Director at Unilever
Christine lives in Durban, South Africa, is happily married and the mother of two cute little girls. Her life revolves around her family… and a bit of retail therapy.
She enjoys seeing the world as a means to quench her wanderlust and chooses mindful living with a healthy lifestyle.
Her online retail therapy is fuelled by her main role at Unilever South Africa as the e-Commerce and Unilever Loyalty Director. She has held previous roles in Customer, Shopper Marketing and Marketing disciplines with more than 16 years of experience.
During her time at Unilever, Chris has rooted her understanding in converting sales of the omnichannel shopper, complemented by a Bachelor of Commerce degree, majoring in Business Management and Industrial Psychology.
She is driven by the challenge of establishing and launching new brands into markets, these include Lifebuoy, Comfort Concentrate and Hellmann’s. As well as finding new business models, grounded in the digital world, to test and learn and ultimately scale for future growth. Her passion is fuelled by an underlying strength to connect with people and the ability to arrange and solve complex situations.