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Colin Habberton

Director of Global Partnerships at BrandsEye


Colin Habberton is a social scientist by training, an entrepreneur by nature, a husband and father of two and Director of Global Partnerships for BrandsEye - the world's leading opinion mining company.

BrandsEye's technology combines the power of AI and human intelligence to accurately understand online public opinion. By combining a proprietary mix of search algorithms, crowd-sourcing and machine learning, BrandsEye is able to mine online conversations for sentiment and the topics driving that sentiment.

With over 20 years of experience across the public, private and for purpose sectors Colin has contributed to a variety of local and international academic and industry publications and presented at various conferences on topics including finance, social enterprise, fundraising, loyalty economics, relationship management and the perspectives they bring to business and social systems. In this talk, he will introduce the science of opinion mining, the future of AI and it's impact on human relationships and the power of analysing social media for radical transparency and strategic decision-making through a selection of cross-sector case studies.

Agenda Sessions