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Fadi Pharaon
Senior Vice President and Head of Market Area Middle East & Africa at Ericsson


Fadi Pharaon leads the Market Area Middle East & Africa, serving customers in the Middle East and
Africa with Ericsson’s innovative technology and services. Throughout his career, he has demonstrated
an ability to deliver customer value combined with a business development focus for creating new

In his previous role as Head of Networks and Managed Services for Ericsson Europe and Latin America,
Pharaon focused on growing the infrastructure and services business across a large geography by
providing clear and competitive value to customers.

Prior to this, Pharaon served as Head of Presales and Strategy for Ericsson Region South East Asia and
Oceania where he focused on driving and enabling sales growth. Pharaon was also President and
Country Manager for Ericsson Singapore & Brunei overseeing Ericsson's operations, driving business
growth and positioning Ericsson in the local markets. Earlier, Pharaon led the Service Creation & Mobile
Media division at Ericsson Greater China.

With more than 21 years of experience at Ericsson, Fadi Pharaon has held several management positions
with technical, sales and marketing responsibilities in markets across Asia, Europe, Middle East, and
Latin America.

Pharaon holds a Master of Science in Computer Science from the Royal Institute of Technology in
Stockholm, Sweden and a Master of Business Administration from Heriot Watt University, Edinburgh
Business School, Scotland.

Agenda Sessions

  • What does it take to become a fully digitalised telco?