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Hafiz is a master of the general with an academic background in content for transitional societies. He firmly believes that real development and social impact will come from a thriving creative sector and the ecosystem of industries and services that will burgeon around it. The role of Creators, Agencies, Curators, Critics, Technologists, Filmmakers and Patrons are all areas he tries to progress and do his work in. He is a co-founder of AIM Group based in Tanzania and currently the General Manager of their Agency Business Unit. He doesn’t believe advertising is about selling people things, especially in emerging markets. For him advertising is a process of creating connections with people through stories they can relate to and hopefully elevating products beyond just objects of consumption. His expertise is in Digital and Content and currently expanding into other service lines within the Creative Industry. His clients range from large blue-chips to emerging SMEs; including Vodacom, SABMiller, PSI, Coke, DKT and many others. His favorite color is purple.