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Dr. Hanlie Smuts is currently an Associate Professor in the Department of Informatics at the University of Pretoria. During her tenure in industry, she aimed to deliver consistent, customer relevance across all digital touch points, to empower customers through convenient and effective self-service, and to drive growth through personalised digital offerings. Through a deeper understanding of the digital and adjacent ecosystems, she championed transformation to digital and the need for collaboration in this context.
She currently focuses on research in IS and the Organisation with particular emphasis on digital transformation, disruptive technologies, big data management and knowledge management. During her last project in industry, she worked in East and West Africa implementing digital solutions to the mass market.
Dr. Smuts has published several papers and book chapters in her field of study.