Lara RosmarinHead of ED and Incubation at CiTi
Lara Rosmarin: Innovative Thinker / GameChanger / Strategy Development / Author / Head of ED and Incubation
Cape Town-born Lara Rosmarin has a Bachelor of Social Science degree from UCT and an Honours degree in Clinical Psychology from UWC. Early in her career, Lara worked in a corporate environment specialising in behaviour risk management where she was exposed to various businesses in different industries and learnt to interact with all levels of management and executive teams.
Lara then chose to divert her expertise to the NGO space specializing in business development and fund-raising strategies. She combined her business skills with her passion for philanthropy and invested most of her time advising some of South Africa’s top companies on their CSI and aligned strategy.
This provided her with the opportunity to raise funds for projects that she believed in. During this time, Lara wrote her first children’s book “A Magical Day For Dreaming”, which sold a record of 15000 copies a record for a South African born children’s author. All proceeds of which she donated to charity.
Armed with an in-depth knowledge of the cycle of CSI funding, Lara began working with the South African chapter of an international organisation that promotes and facilitates effective giving, volunteering and social investment.
Lara’s corporate experience, combined with her expertise in business development and funding groomed her for her role as the CEO and co-founder of One of South Africa’s premier schools of entrepreneurship and an Executive Director of one of South Africa’s first accelerators. Lara’s focus is to educate and empower entrepreneurs in order for them to take control of their own destinies. She believes that everyone has the ability to be an engineer of change.
After selling her business shares to a prominent banking institution in South Africa Lara continued to consult to leading businesses in both South Africa and Internationally. She dedicates a significant amount of attention to various charitable organisations to help raise funds and bring awareness to their causes – with a specific focus on vulnerable children and women’s issues.
Lara is currently the Head of Entrepreneur Development and incubation for CiTi. Her primary role is to Lead the Entrepreneurial Development and Incubation division keeping existing products relevant and support the design of new products to further empower the entrepreneurial trajectory.
Lara was named by Fast Company Magazine as one of South Africa’s most creative people in business for 2016.