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Lynette Hundermark Founder & CEO at Useful & Beautiful


With over 20 years of experience in the tech, digital marketing and mobile solutions space, Hundermark co-founded specialist mobile solutions consultancy Useful & Beautiful. With a passion for developing digital products that are aligned to business goals, Hundermark’s appetite for keeping abreast of the latest industry trends is fast establishing her as an expert tech commentator and opinion leader in Africa. She is regarded as one of the top 30 most influential women in SA digital marketing, a multiple award winner for her work in mobile and a finalist in the Regional Business Woman of the Year Awards and Southern Africa Startup Awards for Female Role Model of the Year.

Hundermark has created some of the most successful mobile solutions in Africa and has been a multiple app award winner at AfricaCom. Earlier in her career she served as an enterprise programmer analyst for 8 years the UK. Hundermark’s experience spans the petrochemical, retail, financial, entertainment sectors, where she has developed the initial mobile solutions for the likes of SterKinekor, bidorbuy,  Hollard, Old Mutual and General Electric, to name a few. Currently she works with her company guiding leading brands in their digital and customer experience initiatives. She speaks regularly at a variety of local tech and mobile conferences and is frequently quoted in South African and African media. She also spends her spare time supporting Women in Tech initiatives and mentoring app students at the University of Western Cape.

Agenda Sessions