Neil Pursey

at Hoorah Digital

I help Digital Managers, CMO's and CEO's develop a reporting framework that delivers business impact. Working with data practitioners to help visualize data so that the key stakeholders in the business can make data-driven decisions.

Over the years I've helped build internal Digital Intelligence teams for multinational companies across Africa, as well as Digital Performance teams within agencies. My experience in education has played an instrumental role in coaching and embedding marketing analytics skills in-house. The challenges of too much data within companies and the need to simplify and visualise this data to business stakeholders is what I enjoy doing. Seeing businesses adopt a data culture and make data-driven decisions is what motivates me to do great work. In the process I help break down silos across departments and provide the framework to be more collaborative.