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Thabiet Allie

COO at TurnUp Music


Thabiet is the COO of TurnUp Music, a company formed to support the development of musicians in Africa, in partnership with Tencent Holdings, Media 24 and the Endemol Shine Group.

He was previously head of content and ecosystems for Samsung Electronics Africa, where he was responsible for funding and growing tech start-ups that supplied services to Samsung across Africa. In this role he represented Samsung at global forums including working bodies at the United Nations. 

Prior to joining Samsung, Thabiet worked at both MTN and Vodacom, heading their content teams. He was responsible for launching Ring Back Tones in South Africa and also launched various music and media services.

He has over a decade’s experience in content and 9 years in financial services, including strategic marketing, corporate sales and ecommerce. 

Thabiet has a BCom in Management and Information Systems from the University of South Africa, Project Management from the University of Stellenbosch and a qualification from GIBS in Strategy, Leadership and Change. 

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