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Themba Ndlwana

MD at Sports Media Africa


Themba Ndlwana is the Founder and MD of Sports Media Africa (SMA). He has more than a decade of experience in sports rights distribution and commercial exploitation. After obtaining his Msc in Sports Business Management from Birkbeck College (University of London), he joined Optima Sports Management International (OSMi) initially as a content strategist, then a sales executive and ultimately a sponsorship sales and services manager. After his departure from OSMi, he established SMA with a vision for the entity to become an integral part in the development of a mature and sustainable African sports media market. SMA’s mission is to leverage on the tremendous power that is inherently in media, and to utilise its influence for the development of African sports. The company is primary involved with the pan-African distribution of sports rights/content and has a diversity of clients i.e. PayTV, FTA, OTT, TELCOs etc. It has established strong relationships with global content suppliers and rights holders. SMA also works with various African sports federations to assist them enhance their capabilities of commercialising media assets and rights. SMA recognises that the ultimate opportunity in African sports media is in local sports content and programmes. It has now positioned itself to create projects and partnerships to develop and produce world class African sports content. Themba has also co-produced the African Sports TV Market report which is a comprehensive analysis of the industry and is currently working on the next edition of the report. 

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