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Themba Ndlwana is the founder and MD of Sports Media Africa (SMA). He has more than a decade of experience in sports rights distribution and commercial exploitation. SMA is primary involved with the pan-African distribution of sports rights/content and has a diversity of clients i.e. PayTV, FTA, OTT, TELCOs etc. It has established strong relationships with global content suppliers and rights holders. SMA also works with various African sports federations to assist them enhance their capabilities of commercialising media assets and rights. SMA recognises that the ultimate opportunity in African sports media is in local sports content and programmes. It has now positioned itself to create projects and partnerships to develop and produce world class African sports content.Themba has also co-produced the African Sports TV Market report which is a comprehensive analysis of the industry and is currently working on the next edition of the report.