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Regional Head, Africa - Express Wi-Fi at Facebook
Uche Ofodile, Regional Head Africa for Express Wi-Fi, is a senior business leader with extensive expertise in building businesses in emerging markets. With 10 years in CEO, CMO, and CCO roles, she has been the driving force behind transformative change in blue-chip multinational companies.
Uche was raised and educated in the United States, earning a bachelor’s degree from Ramapo College in New Jersey and, later, a Strategic Marketing Diploma from Columbia University.
An early career in marketing, advertising, and public relations gave Uche a diverse foundation in the automotive, consulting, higher education, and broadcasting industries. In 2002, Uche accepted her first position in Africa as a Corporate Brand Manager. This was the first step on a path that led to a meteoric rise to senior leadership positions with some of the continent’s fastest-growing companies.
As the Chief Commercial Officer with MTS, Uche was instrumental in restructuring the business and relaunching the brand to capture game-changing growth in revenues, brand recognition, and customers. A transition into the food and beverage industry saw Uche serve as the Executive Marketing Director for a high-growth start-up. She spurred significant top-line growth and introduced a first-of-its-kind retail initiative in the Nigerian market to support the company’s aggressive 5-year growth plan.
One of her hallmark achievements is the transformation of Vodafone Ghana from a struggling business, with deteriorating market share, into the country’s #2 telecommunications provider. As Chief Marketing Officer, Uche was instrumental is delivering 3 consecutive years of double-digit revenue growth, resulting in significant awards such as “Telecommunications Company of the Year,” “Best Telecom Brand,” and “Most Admired Brand.”
Uche was recruited to serve as CEO of Tigo DRC and transform the business. In 18 months, she rebuilt the business strategy, ignited 20% year-over-year growth, positioned the company for rapid market share gains, and revitalized the workforce through strategic cultural and diversity programs. These strong commercial results catalyzed the acquisition of the company by Orange, the French multinational telecom giant, to deliver significant value to shareholders.