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Group Managing Director at Royal Media Services
Wachira Waruru is the Group Managing Director of Royal Media Services (RMS), Kenya’s leading broadcaster. The company includes two television stations, 13 radio stations and digital platforms. As one of Kenya’s most respected media executives, he was the first chairman of the self-regulating media body, the Media Council of Kenya, and has twice been chairman of the steering committees that organised the country’s presidential debates in 2013 and 2017. Wachira joined Royal Media Services (RMS) in 2007, after being head-hunted to replicate the success he had achieved in his previous role, at Kenya’s national broadcaster, KBC. He led RMS from fifth place in the market to first place in less than a year using local content to engage audiences. RMS has held on to its top market position for ten years, at times with over 50% of the market share. Wachira is credited with turning around KBC, where, over his three year tenure, he demonstrated that a national broadcaster could be both competitive and viable. Though he studied education and trained to be a teacher, Wachira caught the journalism bug early, starting his career in journalism as an intern in 1983 with Kenya’s foremost political magazine, Weekly Review. By 1992, he had worked his way up to become the magazine’s Managing Editor. He went on to work for the European Commission Delegation to Kenya, writing weekly and monthly reports on the country’s political and economic environment. He was recruited by the Standard Group to become its Group Editorial Director, a position he held for six years, and during which, he increased circulation and viewership figures. Wachira sits on the board of the Kenya Cultural Centre and he supports various educational and youth programs.