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Southern African Broadcasting Association

Profile

The Southern African Broadcasting Association (SABA) is a membership based organization representing public service and other broadcasting organizations across the Southern African Development Community (SADC) region. Launched in 1993, SABA is a non-profit, non-governmental organization that has been set up to promote quality broadcasting by enhancing professionalism and the credibility of public service broadcasting across the countries of the region. SABA’s goal is to ensure a seamless transition to digital television by June 2015 and, to re-generate the quality of the SADC region’s content production and professional management capacity.