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22 - 23 September, 2021
London
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Key Sessions
Guus Dekkers
The difference between transformation and innovation
Tesco PLC
Zak Brown
Investing in emerging tech - making the business case to back unproven technology
McLaren Racing
Swami Sivasubramanian
Cutting through the hype to successfully deploy real-world machine learning
Amazon Web Services
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Day 2

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Day 2

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09:45 - 09:5510 mins
Sales, Marketing & CX
Chairperson's Welcome and Opening Remarks
  • Tim Bond - Head of Insight, Data & Marketing Association
09:55 - 10:1520 mins
Sales, Marketing & CX
(Responsible use of AI)²
  • Richard Benjamins - Chief AI & Data Strategist, Telefónica
10:15 - 10:3520 mins
Sales, Marketing & CX
Fireside Chat: AI’s Potential Impact on Enterprise Software
  • Mark Beccue - Principal Analyst - AI & NLP, Omdia
  • Marco Casalaina - SVP for Einstein, Salesforce
10:35 - 10:5520 mins
Sales, Marketing & CX
Role of Machine Learning in Foreseeing the Future and Optimising the Present in a Disruptive Environment
  • Sunando Das - CMI Director – Predictive Marketing and Shopping Analytics, Unilever
10:55 - 11:4045 mins
Sales, Marketing & CX
Dedicated Networking, Exhibition Visit and Matchmaking
    11:40 - 12:0525 mins
    Sales, Marketing & CX
    Implementing Newsroom Reporting Tools at The Times
    • Ed Rushton - Solutions Lead – Content Science, News UK
    12:05 - 12:2520 mins
    Sales, Marketing & CX
    Ava: Conversational Experiences Delivered
    • Bogdan Grigorescu - AI Platform Manager, Marks and Spencer
    12:25 - 12:4520 mins
    Sales, Marketing & CX
    Building an Intelligent CRM System to Enhance Understanding of Client Bases
    • Diana Comsa - Head of Customer Data, Condé Nast International
    12:45 - 13:4560 mins
    Sales, Marketing & CX
    Dedicated Networking, Exhibition Visit and Matchmaking
      13:45 - 14:0520 mins
      Sales, Marketing & CX
      Digitally Transforming a UK Health Charity, Versus Arthritis, Through Innovation and Emerging Tech
      • Ellen Ward - Artificial Intelligence Delivery Manager, Versus Arthritis
      • Danni Coxon-Smith - Senior Digital Content Editor, Versus Arthritis
      14:05 - 14:2520 mins
      Sales, Marketing & CX
      AI Driven Growth Strategies: 4 Essential Building Blocks for Success
      • Daniel Dowling - Global Head of Marketing, Introhive
      14:25 - 14:5530 mins
      Sales, Marketing & CX
      Your Action Plan: How to Harness AI in Sales, Marketing and CX
      • Katie King - Member of UK Government APPG for AI Adoption, Editorial Board Member for AI and Ethics Journal & AI Marketing Trainer, AI Academy
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