Diana ComsaHead of Customer Data at Condé Nast International
Diana is passionate about customer journey and personalised shopping experiences. She is constantly looking at evolving the martech stack and customer data architecture to enable marketeers to be customer centric in their communications. Having started her career in general marketing and the management of product launches for the LVMH Group, Diana is currently Head of Customer Data at Conde Nast. In this role she is responsible for the CRM customer data of brands like Vogue, Vanity Fair, GQ, Wired across 10 countries.
Building an Intelligent CRM System to Enhance Understanding of Client Bases, 12:25View Session