Sunando DasCMI Director – Predictive Marketing and Shopping Analytics at Unilever
Sunando Das works in Consumer and Market Insight function of Unilever, leading the Predictive Marketing and Shopper Analytics global centre of excellence. As part of his role, Sunando works with a team of data scientists, econometricians, and a network of specialist agency partners to create data science/ advanced analytics solutions, deploy scalable global programs and drive business outcomes via predictive marketing analytics.
An accomplished speaker and thought leader, Sunando regularly publishes/ presents in platforms such as Ad:Tech, AdMap, ARF Re:Think, Campaign, ESOMAR, Global Service Quality, Journal of Brand Management, i-Media. His work on AI algorithms for personalization strategies won the Research-Live Innovation of the year 2015 award, use of machine learning to uncover innovation platforms won MRS 2016 award for impactful insights.
Sunando is a veteran data science practitioner with two decades of experience across adtech/ martech, consulting, and strategic insights.
Role of Machine Learning in Foreseeing the Future and Optimising the Present in a Disruptive Environment, 10:35View Session