Eden Zoller

Chief Analyst, Research & Analysis at Omdia

Eden has been immersed in digital media and commerce for some 20 years, with a deep understanding of mobile dynamics and digital service providers. Her focus is on service strategy and innovation, monetization, competitor analysis and future trends. Eden’s specialist areas include Artificial Intelligence (AI), e-commerce, mobile payments, digital advertising, along with data monetization, analytics and privacy. Recent initiatives driven by Eden include the development of an AI Maturity Assessment model for service providers, an ongoing AI voice assistant benchmark, an examination of data privacy in the AI Era, impacts of AI on commerce plus the role of AI during COVID-19.

This broad topic knowledge combined with deep-dive analytical expertise means that Eden can provide a holistic view of the digital services and commerce landscape, in both the mature and emerging markets.

In addition, Eden has managed workshops, consultancy projects and surveys in the above areas, providing tailored advice and market intelligence.

Eden’s expertise means she is a frequent media commentator and speaker at industry events, which have included Mobile World Congress, Miptv, TM Forum, CTIA, MEF and the MMA. Eden has been a judge for the GSMA’s Mobile Global Awards for the past five years.