Ricky ButlerCEO at BEN
As the CEO of BEN Group, digital entertainment pioneer Ricky Ray Butler is leveraging cutting edge innovations in AI to revolutionize the media and entertainment industry as we know it. Butler’s vision for boldly reimagining brand integrations led him to found Plaid Social Labs, one of the first influencer marketing companies, which was later acquired by BEN Group. Butler’s next generation of machine learning capabilities enable cross-platform integrations across influencer marketing and product placement on TV and film. By creating the first neural networks to not only predict, but guarantee ROI, Butler’s work has gained prominence amongst Fortune 100 brands across the globe.
Butler serves as an advisor and investor for entrepreneurs who share his relentless quest for disruption and deep learning, including applications of natural language generation in gaming with AI Dungeon and powering automated machine learning using unstructured data with Zeff (acquired by DataRobot). As one of AdAge’s 40 Under 40, and Influence Directory’s Top 50 Person in influencer marketing, Butler is serving as the catalyst for the next generation of data driven entertainment and advertising.
AI-powered Entertainment: The Future of Advertising, 12:00View Session