William AmmermanEVP, Digital Media at Engaged Media
William Ammerman is the award-winning author of The Invisible Brand (McGraw-Hill, 2019), about marketing in the age of artificial intelligence. He is currently the EVP of Digital Media for Engaged Media where he manages digital marketing for a dozen consumer magazines. Formerly, as Global Head of Advertising for Frankly Inc., he managed digital advertising for over one hundred television stations, including their websites, mobile apps, and connected television (OTT) platforms. Prior to that, he was Tribune Broadcasting’s Vice President of Programmatic and Data-Driven Revenue and held senior advertising positions with Hearst Television and Capitol Broadcasting. He earned his master’s at the UNC School of Media & Journalism and has completed an executive certificate in artificial intelligence at MIT.