Deep Analysis is an advisory firm that helps organizations understand and address the challenges of innovative and disruptive technologies in the enterprise software marketplace. Its work is built on decades of experience in advising and consulting to global technology firms large and small, from SAP, Oracle, and HP to countless start-ups. Led by Alan Pelz-Sharpe, the firm focuses on Information Management and the business application of Cloud, Artificial Intelligence, and Blockchain.

Deep Analysis recently published the book "Practical Artificial Intelligence: An Enterprise Playbook," co-authored by Alan and Kashyap Kompella, outlining strategies for organizations to avoid pitfalls and successfully deploy AI. Deep Analysis works with technology vendors to improve their understanding and provide actionable guidance on current and future market opportunities. Yet, unlike traditional analyst firms, Deep Analysis takes a buyercentric approach to its research and understands real-world buyer and market needs versus the “echo chamber” of the technology industry