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James was once a computer engineer but has spent more years in a career track of digital marketing and product, working with high growth internet start-up such as Rocket Internet and Wego. He is passionate in digital marketing and a sole believer in personalized ads and automated marketing operation. He is currently a General manager and marketing technology team leader at Wego, a search-driven online travel marketplace operating across Asia-Pacific and the Middle East and backed by top tier investors Tiger Global,Crescent Group and SquarePeg Capital. He and his team are building a marketing technology that aim to automate most digital marketing campaign operation, apply date-driven decision and deliver personalized ads autonomously.