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Informa

10:55 11:00 (5 mins)

Industry Keynotes

Chair's Opening Remarks

11:00 11:20 (20 mins)

Industry Keynotes

Building an Immersive App Experience

  • Building a strong narrative through your app  
  • How do you create that killer app experience in 2017
  • Embracing the app – its not dead the UX is just evolving

11:20 11:40 (20 mins)

Industry Keynotes

How is AI changing consumer, brand and developer experiences

  • Utilizing AI technologies to increase personalisation
  • Understanding the role of AI in driving the future of personalised experiences
  • How the chatbot provides an opportunity for the developer community

11:40 12:10 (30 mins)

Industry Keynotes

How are Brands Maximising the Chatbot and Personal Assistant Revolution?

  • What are the traditional brands doing to embrace conversational commerce?
  • Are chatbots the next frontier for brands, or is this all on the hype curve?
  • How can bots be utilized as a way to engage with the consumer?
  • Are brands seeing an ROI in using Bots?

12:15 12:35 (20 mins)

Developers

Creating a Beautiful UX Across Multiple Platforms

  • Understanding the importance of UX across multiple platforms
  • Driving the future of UX design
  • Understanding the challenges of device proliferation
  • Building an immersive experience

12:35 12:55 (20 mins)

Developers

Providing Developer Tools to Create a Beautiful UX

  • Maximising the opportunity to build a unique UI
  • Giving the developer a strong platform in which to create this
  • Understanding the challenges of building a universal API
  • Building multiplatform apps in the age of fragmentation

12:55 13:15 (20 mins)

Developers

Building the Next Killer App; On The Mobile Web

  • Understanding the challenges of the mobile web
  • Utilizing Javascript to evolve the UI
  • Embracing the increased functionality the mobile web allows
  • Re-defining the next API for developers

12:15 12:35 (20 mins)

Mobile Marketing

Case Study; Building the ultimate mobile payment experience

  • Creating a strong UI that engages with the consumer and allows easy transactions
  • Embedding the app to stop bugs at payment stage
  • Understanding an easy payment option can improve the consumer experience
  • Assessing the opportunity presented

12:35 12:55 (20 mins)

Mobile Marketing

How Can You Work With A Brand To Create A Seamless, Contactless, Consumer Experience

  • Implementing a Contactless Payment Strategy
  • Working with the retailer to make this work instore
  • Bringing together developers, designers and the brand to create a strong UX
  • Utilizing the data created from contactless payments

12:55 13:15 (20 mins)

Mobile Marketing

Fireside Chat: How is Contacless Payments Changing The Retail Experience?

  • How is the mobile industry evolving to create a better UX for retailers?
  • How is the consumer expectation evolving?
  • How can retailers build a UI that ensures consumer loyalty?
  • Understanding how functionality is evolving for consumers?

12:15 12:35 (20 mins)

Bot World

Redefining the Chat UI

  • Will mobile messaging work as a travel UI?
  • How successful has this been in practice?
  • Augmenting app functionality into chat
  • Understanding the potential created in building a beautiful UX

12:35 12:55 (20 mins)

Bot World

Driving Bot Adoption

  • Encouraging brands and developers to utlize chatbot as part of their digital strategy
  • Overcoming the potential challenges of bot device fragmentation
  • Understanding the opportunities presented by the chatbot UI
  • Creating the definitive chatbot user interface

12:55 13:15 (20 mins)

Bot World

Lessons learnt from launching the Skyscanner bot

  • Taking a bot from concept to reality
  • Managing the challenges of a troublesome bot
  • Understanding how to maximise the opportunity of the chatbot UX
  • Embracing the usability of a strong chatbot
  • David Low, Developer Advocate, Skyscanner

13:15 14:15 (60 mins)

Main agenda

Networking Lunch and Exhibition Visit

14:15 14:35 (20 mins)

Mobile Marketing

Creating a multiplatform, multichannel location based marketing strategy

  • Addressing a multiplatform future through delivering content for different platforms
  • Understanding the power of millennials when designing our digital strategy
  • Creating a successfully interoperable brand
  • Analysing the digital narrative; how is AI going to change the consumer experience?

14:35 15:05 (30 mins)

Mobile Marketing

How are brands and agencies utilizing location to target the consumer?

  • How is location targeting allowing personalisation of the user experience?
  • What relationships are being built between the consumer?
  • What are the do’s and don’ts of bot development?
  • What will this year’s killer chatbots look like?

15:05 15:25 (20 mins)

Mobile Marketing

Creating targeted location based push technologies

  • Using location to understand your targeted demographic
  • Utilizing beacon technology to create targeted business models
  • Creating customer stickiness through understanding your consumers habits
  • Adapting to a mobile ecosystem where customer retention

14:15 14:35 (20 mins)

Developers

The Role of e-Commerce In Driving the Future UX

  • Building the definitive digital customer experience
  • How e-commerce is being driven over multiple digital platforms
  • Delivering a multiplatform UI for the consumer
  • Understanding the challenges for in-house developers

14:35 14:55 (20 mins)

Developers

How can the UX be used to maximise the online retail experience?

  • Developing a strong UX that drives customer stickiness
  • Creating an intuitive UI that understands the consumer needs
  • Creating a strong monetizaion model within the mobile experience
  • Using the UX to build a long term relationship with the consumer

14:35 14:55 (20 mins)

Developers

Case Study: Maximising the e-commerce experience

  • Building a multiplatform UX experience
  • Using an intuitive UI to drive adoption
  • Addressing challenges of getting noticed on the app store
  • Building a lasting API that doesn’t freeze and allow for seamless experiences

14:15 14:35 (20 mins)

Bot World

How to build a bot

  • What do you need to build a successful bot UX in 2017
  • What will the killer chatbot look like?
  • What are the relationships between chatbots, apps and the mobile web going to look like?
  • Do bots offer developers the next route to millions?

14:35 15:05 (30 mins)

Bot World

How Do You Avoid Your Chatbot Going Rogue?

  • Do chatbots still need the human touch?
  • What are the challenges around language that can undermine a bot?
  • Understanding how to understand ‘intent’ in a bot
  • What lessons can be learnt from previous errors?

15:05 15:25 (20 mins)

Bot World

Embracing the Chatbot Rush

  • Understanding how chat allows a more direct engagement with the consumer than other forms of communication
  • Assessing how the conversational experience will change the way we consume content
  • Utilizing chatbots to get consumers trust
  • Focusing on the Social Experience of Digital Services

15:25 15:45 (20 mins)

Mobile Marketing

Making sure your app is secure

  • Safeguarding your app
  • Overcoming the challenges of securing consumer data
  • Protecting payments made from the mobile device
  • Assessing the potential challenges for early adoption of the app

15:45 16:05 (20 mins)

Mobile Marketing

Creating a Disruptive and Safe App for the Mobile Retail Space that Utilizes Contactless Technology

  • Establishing a mobile payment platform for early adopters
  • How a successful mobile payment strategy produces a ‘Wow’ factor for consumers
  • Analysing how mobile payments are part of a drive for greater consumer convenience
  • Promoting the advanced payment options we now accept

15:25 15:45 (20 mins)

Developers

Embracing the rise of Personalised Assistants

  • How Big data will allow developers to make big dollar
  • Integrating chat as part of your UX
  • Understanding the drive towards conversational commerce
  • Delivering an API that understands conversational commands

15:45 16:05 (20 mins)

Developers

Case Study: Intuition to Transaction – Banking and Conversational Commerce

  • Driving a multiplatform UX that understands language protocol
  • Embracing the next generation API that utilizes consumer intuition
  • Monetizing the rise of the personal experience
  • Driving the future of banking through automation

15:25 15:45 (20 mins)

Bot World

What is the best route to monetization for bot brands?

  • Understanding which API will dominate the bot market
  • Will the bot store replace the app store?
  • What UX features will consumers most utilize from the bot?
  • Assessing which chatbots have been most successful so far, and why

15:45 16:05 (20 mins)

Bot World

Understanding the commercial opportunity of Conversational Commerce

  • Maximising the relationship you can build with the consumer through personalised correspondence
  • Understanding how bots successfully utilize AI technology to engage with the consumer
  • Establishing more than just a transactional relationship with the consumer through the use of bot technology
  • Embracing the opportunity to upsell through the bot