AR & VR World Summit is part of the Informa Tech Division of Informa PLC

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Informa
Jun 13
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09:50 - 10:00 10 mins Free
Chairperson's Opening Remarks
  • Craig Melson - Programme Manager, TechUK
10:00 - 10:20 20 mins Free
Info
Fulfilling the ROI: The opportunities in delivering enterprise focused content
  • Alexander Bereznyak - Technical Art Director, General Electric
  • Why go VR: exploring and exploiting the value of the new interactive medium to create high expectations and then overdeliver
  • Managing expectations: balancing the sales pitch, the AAA video game mechanics, and the blockbuster visuals
  • Hidden data: mining the body language data to access user decision making and emotional response: understand, predict, manipulate
10:20 - 10:40 20 mins Free
Info
Augmented Reality and remote collaboration technology: a case study into industry of the future?
  • Julien Develle - Key Account Manager, AMA XPERTEYE LTD
  • Taking the extra step: From exchanging information to improved work processes, what opportunities does remote AR collaboration unlock as a solution for business
  • How will this be enhanced with AI, 5G,edge and other emerging technologies, and what infrastructure will need to be in place to converge these into a seamless working network with AR at the heart
  • Discussion into partnerships that will promote AR integration with other emerging technologies for the future of industry 4.0 
10:40 - 11:00 20 mins Free
Info
The role of 5G and AR/VR: More hype or the magic partnership the enterprise ecosystem has been waiting for?
  • Martin Liboska - Technology & Innovation – 5G CloudXR Programme - CloudXR Lead, Deutsche Telekom
  • With 5G already being explored in interactive customer experiences at stadiums and concerts, will 5G could become the unrivalled facilitator of unprecedented interactive immersion by reducing latency and facilitating high-speed data reception for enterprises?
  • Understanding the timeline for wide-scale use of 5G: how to prepare existing infrastructure to capitalise on emerging opportunities
  • 5G and AI integration in AR – Exposing opportunities or expanding the price tag?
  • Industry disruption: how will 5G contribute to the emergence of MR, and the stagnation of VR?
  • Unlocking the real value of 5G interaction: The enabler of remote AR/VR use-cases in construction and maintenance?
  • will the possibilities be shared equally between AR and VR?
11:00 - 11:20 20 mins Free
Info
Mixed Reality and the Digital Twin – augmenting design through IoT collaboration
  • Gurps Nijjar - Co-Founder, Avatar Digital
  • Connecting with the shopper at home: how can AR help enable the user driven journey and offer a bespoke shopping experience for the customer
  • Talking tangible ROI – understanding the uptake of AR in in store and remote shopping experiences, and how this is becoming a sustained part of the AR ecosystems
  • What are the biggest barriers to AR in online retail experiences and how to overcome them
11:20 - 11:50 30 mins Free
Networking Break
11:50 - 12:10 20 mins Free
Info
Towards creating an enhanced UI (with actual, measurable value)
  • Paul Speight - Watch Manager, Leicestershire Fire & Rescue
  • Focusing UI on minimalizing discomfort of AR/VR technology and enhancing workplace use
  • Normalising the use of haptics: Does responsive hand tracking hold the key to unlocking the next level of immersive design?
  • Understanding spatial dynamics: where will realistic movements allow for greater success in training and design? How far away are headsets from incorporating this?
  • Navigating UI market advancements: Distinguishing hype from scalable use cases
  • When – and how – will voice technology design in headsets and facilitating real time response in virtual environments become part of the immersive experience?
12:10 - 12:30 20 mins Free
Info
Building business success with AR as a Feature
  • Kenny Deriemaker - AR Lead, In The Pocket

You don't need a killer app or killer hardware to be successful with AR. At In The Pocket we think AR as a feature is the smartest way to be successful in the consumer space today. Take the mobile app you've already got, explore where the good opportunities for AR are, and make it work.


A lot of people have heard about AR but are still new to it, so it’s important to introduce it in a nonintrusive way. Meanwhile they are familiar with your current app you’ve worked so hard on to satisfy all their needs. Asking the user to install another one to try out your new cutting edge AR technology might not work. So why not introduce AR as a feature? Your users update your app and suddenly they get a friendly notification asking if they are open to try the new feature that works seamlessly with the existing ones.

12:30 - 13:30 60 mins Free
Networking Lunch
13:30 - 13:50 20 mins Free
Info
AR’s business forte: How AR has become deeply embedded as a tool for maintenance – a case study
  • Elisabeth Rochman - Director of Innovation, Xerox
  • Utilizing AR as a remote monitoring and analysis tool, exploring advantages for high-cost, high-risk equipment without having to disrupt its working process
  • Expanding AR with remote assistance: How AR encourages collaborative problem solving, without requiring physical presence 
  • How can pre-generated data help engineers become familiar with a design and problem beforehand to save time and costs during maintenance
  • Understanding the technology: with object recognition and visualised data sets, how AR becomes a hands-free manual to aid engineers
13:50 - 14:10 20 mins Free
Info
Addressing the cost and consequences of usability within immersive technology
  • Will Parsons - IT Lead, Collaboration and Productivity, Janssen


  • How can businesses ensure usability remains at the forefront of VR applications?
  • As creators of immersive environments, what mechanics are in place to take the user through the experience you are creating
  • VR harnesses the potential of bringing emotion and empathy to the forefront of immersive experiences. What ethical questions does this bring for content creators, and what potential does this unlock for training and education?
14:10 - 14:50 40 mins Free
Info
The Makings of MR: How can enterprises capitalise on the emergence of XR/MR?
  • Richard Nockles - Creative Director, Sky VR
  • Helen Dudfield - Chief Scientist, QinetiQ
  • Asha Easton - KTN Manager, Immerse UK
  • George Jijiashvili - Senior Analyst AR/VR, Ovum
  • Working with wearables: Will headsets like HoloLens or mobile lead the way?
  • Eye tracking and movements: managing expectations of the capabilities of MR when interacting with emerging technologies
  • Digital overlays and data: Exploration into visualising data with MR technology.
  • Will multi modal reaction across the real and virtual environments be capable enough for in depth, mission critical use cases (such as surgery), and how will the real and virtual worlds interact?
14:50 - 15:10 20 mins Free
Info
Breaking down Spatial dynamics, 3D mapping and LiDAR: What does this mean for your immersive use case?
  • Patrick Tomasini - Deputy Research Development Innovation, Bouygues
  • Why the enhanced accuracy of AR experiences through effective 3D mapping will become a crucial aspect of design and maintenance, and how to capitalize on this early
  • How to use 3D mapping to measure and better understand working environments 
  • The making of XR? How LiDAR mapping combines the real and virtual worlds to facilitate an extended reality platform where the real and the virtual interact seamlessly. What opportunities in design, tracking and planning
15:10 - 15:40 30 mins Free
Networking break
15:40 - 16:20 40 mins Free
Info
How can Cloud AR help create a seamlessly augmented world?
  • Amy Peck - CEO, EndeavorVR
  • Martin Liboska - Technology & Innovation – 5G CloudXR Programme - CloudXR Lead, Deutsche Telekom
  • Jan Pflueger - Founder, AdvisXR
  • Asha Easton - KTN Manager, Immerse UK
  • Michael Rygol - Committee Chair, the AREA
  • Jay Latta - Emerging Technology Strategist, STINT - Strategic Intelligence for New Technologies
  • With the requirement of a consistent platform, as well as the low-latency bandwidth data connection needed for high quality and continuous immersive AR, can the race for Cloud AR be practical for enterprise use cases.
  • The interconnection of 5G and Cloud AR: a practical solution for enterprises?
  • What does the open cloud mean for furthering interactive, immersive learning experiences?
  • Inviting the world in: Facilitating a debate around the infrastructure and systems required for open cloud AR and understanding the opportunities – and the issues - of the open cloud.
  • What are the viable storage alternatives to open Cloud AR?
16:20 - 16:40 20 mins Free
Info
Working with WebXR: The Future of internet use and the democratisation of content
  • Dominique Kersten - IT Development Engineer, ABN AMRO Bank N.V.
  • Facilitating a simplified and unified platform and with support for both VR and AR, will WebXR facilitate a diversification of the hardware and software, and the capabilities they support?
  • How will WebXR open more possibilities for integrated AR workplaces and facilitate the ‘augmented worker’?
  • Managing expectations: the enhancement of in-house content creation across enterprises and marketing teams