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You don't need a killer app or killer hardware to be successful with AR. At In The Pocket we think AR as a feature is the smartest way to be successful in the consumer space today. Take the mobile app you've already got, explore where the good opportunities for AR are, and make it work.
A lot of people have heard about AR but are still new to it, so it’s important to introduce it in a nonintrusive way. Meanwhile they are familiar with your current app you’ve worked so hard on to satisfy all their needs. Asking the user to install another one to try out your new cutting edge AR technology might not work. So why not introduce AR as a feature? Your users update your app and suddenly they get a friendly notification asking if they are open to try the new feature that works seamlessly with the existing ones.