AR & VR World Summit is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

AR & VR World Summit
June 2021
Virtual Event

The McLaren VR Design Process

Discover how the team designing McLaren's supercars and sportscars are utilising virtual reality to create designs in 3D. Mclaren are well known for using innovative technologies when manufacturing their cars, however, they are one of the first automotive giants in implementing a successful VR strategy into their design process. McLaren will be demonstrating their revolution VR design process, including showcasing the hardware they use and the McLaren VR design experience at AR & VR World.

Credit: McLaren Automotive