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Elizabeth Baron

Virtual Reality and Advanced Visual Technology Specialist at Ford Motor Company


Elizabeth Baron is a Technical Specialist in Virtual Reality and Advanced Visualization at Ford Motor Company. She has been the driving force in the development and deployment of immersive vehicle verification technology at Ford Motor Company. She is the principle inventor of the Ford immersive Vehicle Environment (FiVE) process and technology. FiVE immerses a person into a full size, photo-realistic vehicle environment, enabling real-time product evaluations to take place in advance of any physical builds.  FiVE is being used to satisfy evaluation criteria for engineering, aesthetic design, ergonomics and manufacturing process.

Elizabeth began her career at Ford in working as a software developer for Ford's product design software, later specializing in development of visualization and solid modeling software. Elizabeth became the first Virtual Reality Technical Specialist at Ford, a position she asked to create so she could grow the technology within the Company. Elizabeth is a board member of the policy committee for the US National Modeling and Simulation Coalition. She is a member of the Society of Automotive Engineers and a founder/organizer of SAE AR/VR. She is also a member of the Association of Computing Machinery, where she has served as a jurist for SIGGRAPH 15, 16 & 17.

Elizabeth was awarded the highest individual technical award in Ford Motor Company, the Dr. Haren Gandhi Research and Innovation Award, honoring her career in immersive visualization and her technical leadership.