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James Watson Global Client Director at Imagination


James has over 20 years experience in digital marketing and innovation, having worked with a wide range of clients across business sectors. Over the past 4 years James has been championing the development of Immersive Technology initiatives at Imagination.

By focusing on solutions that have a meaningful impact on organisations at an enterprise level, Imagination has delivered ground-breaking experiences and solutions for clients including Major League Baseball, Shell, JLR, Telstra and Ford. Key to this approach has been ensuring that the huge potential of Immersive Technology is used appropriately, defining a clear business challenge to address and generating measurable results. James firmly believes that the time for gimmicky VR and AR initiatives is over. As business leaders gain a better understanding of the potential benefits Immersive Technology can and should deliver, this in turn is driving greater scrutiny and the need for quantifiable results.

Virtual Reality is Having Real Impact on the Health Industry 

Hanging out with robots, the CIA, virtual doctors (and the odd dinosaur), my top picks from SXSW 2017.

“Aren’t you a little short for a virtual stormtrooper?” The Void’s new Star Wars VR pop-up experience in London

The Virtual Reality Show 2017 (Islington Business and Design Centre) Video

Agenda Sessions