Archana AnandChief Business Officer at ZEE5 Global
Archana Anand is the Chief Business Officer of ZEE5 Global, the video streaming platform from Zee Entertainment, a global media and entertainment powerhouse.
Archana has the unique distinction of having helmed four successful OTT services, including two of them right from inception. With over 23 years experience in driving P&L and Strategy across businesses, a keen consumer understanding and an innate instinct for digital, she has, in her four-year tenure, been at the forefront of the digital charge at ZEE. She spearheaded the conceptualization and launch of ZEE’s digital platform ZEE5 in India in early 2018, taking it across 190+ countries in Oct 2018. ZEE5 has already shot to the top in key SAARC markets including Pakistan, Bangladesh and Sri Lanka.
Archana has also built out several strategic telco partnerships in India with Airtel, Vodafone and Idea, a first in the OTT industry in 2016 and a route that other players soon followed, and also internationally.
Archana’s experience spans Sales, Marketing, Client Relationships, Content, Product, Creative and User Experience. She has worked with various blue-chip companies including the Taj Group and Idea Cellular.
Archana has received various awards and accolades, including the 'Inspiring Women Leaders' Award for Business leadership, the ‘Top 100 in Tech-2019’ and others. She has a management degree from IIM Bangalore.