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Els is an experienced marketing strategist and is responsible for all the marketing and communications activities for NetComm globally. Els is responsible for business growth through the development of thought leadership in global markets. Her specialty lies in bridging the gap between technology and marketing with a focus on bringing value to the customers.
Els has been part of the Fixed Networks journey for more than 8 years, driving marketing and product innovation for Nokia. She has a master’s degree in electrical engineering from the university of Ghent, Belgium and is currently living in Sydney, Australia where she has supported the nbn become successful in their journey to connect everyone in Australia.
Throughout the different roles and different locations, Els has a broad range of knowledge to help operators find the best solution for their network.
Keeping your options open – why flexibility matters in ultra-fast deployment
New report from French research company IDATE highlights how operators from around the world are taking a variety of approaches to delivering next-generation broadband and the advantages and challenges that these different approaches bring. Whilst popular opinion may hold that ‘the world is going to fibre’ the realities are somewhat different.
Optimising Connected Lives
With FTTH deployments expanding, more and more homes and buildings are being passed with fibre. However, bridging the final gap between fibre running in the street and the home, has proven to be challenging in terms of cost and time. New operationally optimized innovations using the latest copper and cellular wireless technologies, allow for a faster, more cost-effective roll-out of high-speed broadband services for all
