Hani YassinSenior Director, Technology Strategy at Etisalat
Hani Yassin is head of Technology Strategy at Etisalat International. His responsibilities include defining group-wide mobile and fixed network evolution strategy, driving development of new mobile and fixed technologies as well as developing network strategies to achieve synergies and savings across Etisalat
In addition, Mr. Yassin works with Etisalat International Opcos on developing network architecture framework and standards, based on latest global technology trends and best practices. Other area of focus is analyzing relevant technology processes to recommend optimizations in order to enhance functional performance and efficiency.
Previously, Mr. Yassin was head of Product and Technology Marketing at Qualcomm International overseeing the Middle East, Africa and South East Asia. Mr. Yassin was responsible for defining and executing Qualcomm’s strategy to promote royalty-bearing technologies and product portfolio across the region.
His responsibilities included defining market requirements for Qualcomm products, Go-to-Market strategy for Qualcomm direct customers and aligning Qualcomm product road map with regional telecom industry stakeholders. Mr. Yassin also worked with wireless operators to develop strategic plans for their network and device evolution to match their business needs and future growth.
Prior to moving to the Middle East, he assumed several leadership roles in engineering management at Qualcomm headquarters in the USA.