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Christina Cheng Associate Vice President, Enterprise Mobility at AT&T

Profile

As AVP for product marketing management, Christina Cheng is responsible for the wireless strategy and business mobility portfolio, including 5G deployment, all B2B rate plans, features, devices and offers.


Christina most recently served as AVP for Hybrid Cloud solutions where she developed network-centric alliances to grow the portfolio.  Previously at AT&T, Christina was the Director of product development for commercial big data and data analytic products. There, she led all product development efforts. She spearheaded projects to research, create and market key software-as-a-service solutions for AT&T business customers.  


Christina has supported both retail and e-commerce efforts. She has expertise in creating strategic business and marketing plans covering finance, marketing, IT, and human resources. She has also played significant roles in designing and launching new products and concepts, as well as in developing and executing communications programs for employees, partners and media.


Christina holds a Bachelor of Arts degree in political science and international relations from the University of California, Berkeley. She attained a Master of Business Administration degree with a concentration in marketing strategy from the University of Chicago Booth School of Business.


In 2016 the Dallas Business Journal recognized Christina as a Leading Woman in Technology. Christina is an avid traveler and is conversational in four languages: English, Portuguese, Spanish and Mandarin.


Agenda Sessions