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May Ling has a total of 19 years’ experience in branding, marketing, advertising and digital marketing, she has spent the last 10 years in telecommunications and the first part of her career in multinational advertising agencies.
Her expertise spans across traditional and digital marketing, digital efficiency and performance, social media management, content generation, media management and optimization, channel and segment based marketing, sponsorships and partnerships.
She currently is immersing herself with a new culture with Telenor Myanmar as Vice President, Head of Digital Services, a recent move that pivots her to digitalization. Her current role now is to drive digital distribution with app monetization initiatives and to build data decisioning tools on owned platforms.
She was also the Vice President of the Malaysian Advertisers Association (2014 – 2017) and was the organizing chairman for the 2015 Malaysian EFFIE awards.
She has participated as a jury member for several local and regional marketing effectiveness awards, (APAC EFFIE, APPIES Singapore, WARC Asian Strategy, Malaysian EFFIEs awards and MMA) panelist and speaker in a few conferences.