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13 -14 November 2019
Maritim HotelBerlin

A Snapshot of our Recent Interviews with the 2016 Cable Congress Speaker Faculty

Thomas Nogues, CableLabs

Q: Which local markets present the biggest opportunities for global expansion?

A: The main challenge for our industry is staying in touch with our current customers.

Q: What one emerging trend do you think will be a game-changer in 2016 and beyond?

A: Our industry is well placed to participate in the revolution of connected things. We are on the front foot.

The Killer Question…In 2026, what will you wish you could have told your 2016 self?! 

A: Never look back

Ike Elliott, Chief Strategy Officer, CableLabs

Q: What one emerging trend do you think will be a game-changer in 2016 and beyond?

A: Virtual and augmented reality will transform gaming, interaction over networks, and entertainment over networks.

The Killer Question…In 2026, what will you wish you could have told your 2016 self?! 

A: Take more time to smell the roses!

Peter Percosan, Cable Europe Labs Managing Director

Q: What one emerging trend do you think will be a game-changer in 2016 and beyond?

A: The acceleration of connected things is a massive opportunity. So far, we have taken a too narrow approach. We need to resist the temptation to exclude other players and participate in this exchange.

The Killer Question…In 2026, what will you wish you could have told your 2016 self?! 

A: Don’t take it too seriously, this is entertainment!

Georg Serentschy, Senior Advisor, Squire Patton Boggs (US) LLP

Q: What one emerging trend do you think will be a game-changer in 2016 and beyond?

A: The game changer will be convergence on all platforms.

The Killer Question…In 2026, what will you wish you could have told your 2016 self?!

A: Will convergence last, or will verticals return?

Kevin Baughan, Chief Development Officer, Innovate UK

The Killer Question…In 2026, what will you wish you could have told your 2016 self?!

A: To have invested more heavily and more urgently in the innovations that will set the cable industry apart, through ground breaking research, through cross disciplinary collaborations, through tracking the major societal trends and through redefining the needs and desires of consumers.

Charles Dawes, Senior Director International Marketing, Rovi

Q: What service innovation will best engage customers in the next 12 months?

A: Conversational Voice Interfaces that use natural language technologies will be the most innovative new way cable operators and other entertainment providers engage their customers. The industry has given consumers access to more and more content but hasn’t kept pace with allowing them to discover that content. In our recent research we found that one third of people frequently can’t find something to watch, with two thirds saying they’d extend or upgrade their service if they had a better discovery experience. Introducing a service where you can just ask for what you want without needing to think about how to ask makes discovery simple and seamless and what’s more over half of respondents said that they’d pay $1.99 a month more for it.

Q: And the Killer Question…In 2026, what will you wish you could have told your 2016 self?!

A: Keep innovating – the world never stands still …

Petr Peterka, CTO, Verimatrix

Q: And the Killer Question…In 2026, what will you wish you could have told your 2016 self?!

A: The 2 biggest innovations that changed the way people consume TV and video in general are TiVo and Netflix. TiVo was invented almost 20 years ago and Netflix streaming started almost 10 years ago. Democratization is playing a key role in content creation as well judging from the success of YouTube. But YouTube is barely 10 years. So even though we think that technology is changing very quickly, it is not especially considering that most people still don’t have access to a DVR service or on-line streaming. So what will we know in 2026 that we don’t today? Will UHD and HDR take over? Yes, it will but it is not going to make a revolution. It is just a gradual improvement of user experience. But with all the video gadgets, augmented virtual reality headsets, and other innovations, we’ll be still enjoying good quality movies on our large screen TVs in the living room.

Q: How will video content be consumed in the future?

A. We’ll consume more video as it is more accessible to us in our “always on the move” lifestyles. We’ll see new format of content compared to the traditional linear and movies on demand offerings.

Q: Which local markets present the biggest opportunities for global expansion?

A: Us humans seem to have a common TV-watching appetite encoded in our DNA that spans races and continents. In the near future all content will be available everywhere.

Q: And the Killer Question…In 2026, what will you wish you could have told your 2016 self?!

A: The 2 biggest innovations that changed the way people consume TV and video in general are TiVo and Netflix. TiVo was invented almost 20 years ago and Netflix streaming started almost 10 years ago. Democratization is playing a key role in content creation as well judging from the success of YouTube. But YouTube is barely 10 years. So even though we think that technology is changing very quickly, it is not especially considering that most people still don’t have access to a DVR service or on-line streaming. So what will we know in 2026 that we don’t today? Will UHD and HDR take over? Yes, it will but it is not going to make a revolution. It is just a gradual improvement of user experience. But with all the video gadgets, augmented virtual reality headsets, and other innovations, we’ll be still enjoying good quality movies on our large screen TVs in the living room.

Andrew Wajs, CTO, Irdeto

Q: What unexpected change in consumer behaviour is reshaping our industry?

A: The trend of consumers exposing more of their personal information and lives to connected devices has been growing recently and shows no sign of abating in the future. The upshot of this is that operators are faced with the challenge of managing a delicate balance of effective security and a great user experience, which must proliferate throughout the connected home. The security solution used in any connected device – be it an STB, a car or a refrigerator – must be able to be locked down and monitor traffic and device behavior. It must be able to isolate the home security elements from other internet components, ensuring that weaknesses are quickly identified and addressed. By offering the technology to protect this data, any company across the spectrum can deepen existing relationships with customers while protecting personal data. Such steps will certainly serve to define broadcaster and pay TV operators looking to provide a full service to customers and those who are happy to exist only as a provider of entertainment.

Q: What one emerging trend do you think will be a game-changer in 2016 and beyond?

A: In 2016, we continue to witness an unparalleled change in how media is consumed due to the increasing nature of IP connected devices – and those changes continue to accelerate with the availability of broadband and expanded distribution of new devices worldwide. When you think about it, RDK could be the real game-changer for operators. The goal of RDK is to create a fantastic user experience that enables cable operators to better compete against a plethora of giant, global competitors. It has been successful because it has utilized modern internet standards as its foundation to give operators a platform on which to collaborate. However, to be able to beat the pirates’ “unbeatable” offers, more work is needed to give “the good guys” an edge.

Q: How will video content be consumed in the future?

A: The multi-device, connected world that we continue to live in has spurred broadcasters and pay TV operators to develop a much stronger online connection to the consumer. The pay media industry is not alone in this – banks, retail stores, consumer electronics and even automotive companies are all in a battle to capture the online consumer and nurture that 1:1 relationship. With more and more devices and even appliances around the home becoming internet-enabled and the connected car becoming a reality, the future is at our doorstep.

When it comes to how video content is consumed, you also have to consider new advances such as 4K. The buzz around 4K UHD has continued unabated and is set to accelerate, with operators quickly realizing the speed at which they need to innovate to bring new services to customers. However, 4K UHD requires thoughtful market analysis before big steps are taken to bring it to customers.

Q: Which local markets present the biggest opportunities for global expansion?

A: We are seeing strong interest for anti-piracy services and solutions in all markets, especially the Middle East and North America, notably from broadcasters with exclusive rights to live sports coverage. Irdeto also works with the Premier League to support the league’s continued efforts to tackle the illegal redistribution of set-top boxes capable of receiving illegal content streamed over the Internet (IPTV STBs). Irdeto Rights is successful across all regions of the globe, counting high profile operators such as Astro, Liberty Global and FOXTEL as customers. Meanwhile Irdeto’s Cloaked CA services are most sought after in Latin America and in the Asia Pacific region. Clients include UNE in LATAM and Cable Thai Holdings, IMTV, Manthan and Orange TV in APAC. In addition, there are a number of opportunities in other markets, due to the connected device explosion. Transport is a good example, where Irdeto has recently worked with GoMedia to launch OTT content services for Eurostar and Virgin Trains.

Q: What service innovation will best engage customers in the next 12 months?

A: Consumer habits are changing daily and they increasingly expect the content they want, when they want it, through any device. It’s difficult to identify just one service innovation that will truly engage consumers in the next twelve months, but the key to delivery lies in the balance of user experience and security in the next iteration of tech development, the connected home. The “screen,” be it fixed big screen or mobile, will still be a focal point for virtualizing (and visualizing) all kinds of new consumer services. Irdeto believes operators are best positioned to play a leading role in the connected home, because they have deep awareness of subscriber base and demographic/market data to determine the “right” or “killer” IoT app for their market as well as experience with multi-service offerings delivered through gateways and complementary devices. While the user experience is key across the connected home (not just in viewing content, but in every online interaction), protection must extend to all aspects of day-to-day life. It could be securing your credit card details when shopping online, safeguarding a remote network connection, or even protecting premium content such as a blockbuster movie.

Q: Is virtual reality here to stay?

A: Yes