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Char Beales served as President and CEO of the Cable & Telecommunications Association for Marketing for more than 20 years. Beales was also President of the CTAM Marketing Co-op, a for-profit subsidiary that creates and manages co-operative marketing campaigns. She was Secretary/Treasurer of the CTAM Educational Foundation, which produces the annual Cable Executive Management course at the Harvard Business School. Beales continues to serve as a strategic advisor and member of the Board of Directors of CTAM Europe.
Beales was inducted into the Cable Hall of Fame in 2009. She is a Governance Fellow at the National Association of Corporate Directors.
Beales serves chair of the board of the Homeless Children’s Playtime Project. She chaired The George Washington University’s School of Media and Public Affairs National Council from 2010-2017. She was a co-chair of Making History: the Campaign for GW, a $1B philanthropic campaign. Beales is a member of GW’s Task Force on Alumni Volunteer Engagement. In the community, Beales works with Compass to provide pro bono consulting to DC area nonprofits, leading teams for the Arlington Arts Center, Rebuilding Together Alexandria, the Homeless Children’s Playtime Project, DC Diaper Bank and Healthy Babies Project. Beales is president of the Riverwood Citizens Association.
Earlier in her career Beales represented the newly launched cable networks while at the National Cable Television Association, led program development at COMSAT, and held marketing, research and media buying positions at NBC, CBS and J. Walter Thompson. She holds a BA from The George Washington University’s Columbian College of Arts and Sciences.