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Arianne Hinds
Principal Researcher at Tencent America Media Lab


Dr. Arianne Hinds recently joined Tencent America’s Media Lab in Palo Alto, CA, as a Principal Researcher where she is responsible for strategy, research and development of immersive media standards, including light fields and immersive media distribution.

Previously, she was a technical consultant to OTOY Inc., for the strategy and development of the Immersive Technologies Media Format (ITMF) suite of specifications. In 2019, she co-founded Immersive Digital Experiences Alliance (IDEA) with the mission to develop the ITMF as an interchange and distribution format for streaming immersive media over commercial networks to drive XR displays and light field panels.

She currently holds the position of INCITS L3.1 Chairman, for which she is the head of the U.S. delegation of experts for participation in ISO/IEC Moving Picture Experts Group (MPEG). She received her M.Sc. and Ph.D. degrees in Computer Science at the University of Colorado, Boulder in 2000 and 2007 respectively.

Agenda Sessions

  • Keynote: Glimpsing the Immersive Media Future