Mariana Zamoszczyk

Principal Analyst, Smart Home Services at Omdia

Mariana covers the smart home market from a consumer perspective, engaging with the vendor and service provider smart home business models that are emerging.

Mariana is a senior analyst with Omdia's Consumer Services team, focusing on the smart home market and AI assistants. Her previous experience includes research roles at IDC, Frost & Sullivan, and BT, where she led its Latin American Insight & Analytics service.

At Omdia, she provides analysis and insight into smart home go-to-market strategies, AI assistants, and assisted living.

Mariana holds an MA in political economy from the University of Sheffield and a BA in economics from the University of Buenos Aires.